Pineapple Sunset Launch.

Maker-studio-content-series to promote Flying Ember’s new flavor: Pineapple Sunset

Case study social post for Tattoo Projects

(2023)

for Flying Embers

— Disciplines

Campaign concepts, storyboard, art direction

— Credits

Senior Art Director: Anna Rissanen

Agency Credit: Tattoo Projects

Creative Director: Chad Brophy

Director of Production: William Boyér

Director of Photography: Paul Skinner

Copywriter: Duncan Heredia

Graphic Design Intern: Lucas Harmon

Director of Social: Kayla Zarecky

— Project

To promote and build excitement around the launch of Flying Ember’s newest flavor addition: Pineapple Sunset. Goal: build brand awareness, grow followers and engagement.

— Approach

3 concepts, rounds of revisions, 1 day, 75 sunsets, 10lbs of beach sand.

When presented with a tricky idea, quick thinking and some ingenuity goes a long way. With four 12-packs of pineapple kombucha, three monitors, a drill, and a glass, we were able to produce a a mini oasis in Tattoo’s in-house studio.

Teaser

Reveal

2,385 engagement

345 total shares

355,339 total reach

2024 SILVER ADDY AWARD WINNER

Social Media

Flying Ember’s content refresh strategy included bridge content and an updated look and feel for the brand, so we rolled out new creative that would grow the brand’s engagement with their followers.